With interest rates falling, Bidd offers a smarter way to lock in high fixed returns through short-term corporate bonds.
National, 23rd July 2025: As interest rates decline and equity markets remain volatile, investors are turning to fixed-income options for more stability. Bidd, the bond investment platform by SEBI-registered OBPP Oro Financial Consultants Pvt. Ltd., lets everyday investors earn attractive fixed returns of up to 10–12% through curated short-term corporate bonds — starting from just ₹1,000.
Why Corporate Bonds, Why Now?
Corporate bonds offer predictable income with stable returns over a fixed period. In a reducing rate environment, locking in high yields today can be a smart move for retail investors seeking a balance between returns and risk.
What Makes Bidd Different?
- Fixed Returns of up to 12% – Beat inflation confidently
- Start with just ₹1,000 – No need to commit lakhs
- Zero Default Track Record – Bonds curated by experts
- Anytime Liquidity – Exit when you need to (at a small cost)
- Dedicated RM + 24×7 Investing – High-touch service meets modern tech
Market Linked Debentures – Balancing Return and Risk
Bidd is one of India’s retail platforms offering direct access to Market Linked Debentures (MLDs) — innovative products that link returns to equity or gold performance, while ensuring 100% principal protection if held till maturity.
MLDs are ideal for those looking to benefit from market upside without enduring the day-to-day volatility of stocks. Depending on the structure, returns are tied to equity indices or commodities like gold — offering a smart blend of protection and participation. Innovative MLD structures are in the pipeline to give investors newer ways to grow wealth — with risk in check.
Vijay Kuppa, Director at Bidd, said, “Most investors today want the best of both worlds — the chance to earn higher returns like equities, but without the daily ups and downs. That’s where bonds and market-linked ones make a lot of sense. At Bidd, we’re making these smarter investment options simple and accessible for everyone — whether you’re starting with ₹1,000 or building a larger portfolio.”
What’s Next?
Bidd plans to expand its offerings, including very short term bonds & MLDs that blend capital safety with market participation. With a focus on education and transparency, Bidd is building the future of fixed income investing — one smart decision at a time.
About Bidd:
Bidd is a leading Online Bond Platform (OBPP) dedicated to democratizing access to the bond market. By offering curated, high-yield corporate bonds and Market Linked Debentures, Bidd empowers retail investors to build diversified and resilient portfolios. With a user-friendly interface, expert guidance, and a commitment to security, Bidd is making smart investing simple and accessible for all.
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Disclaimer: Investments in debt securities, municipal debt securities/ securitised debt instruments are subject to risks, including delay and/ or default in payment. Read all the offer related documents carefully.
While Bidd provides anytime liquidity, investors should ideally plan to hold bonds till maturity as liquidity in the bond market can sometimes be limited. There is also credit risk, so diversifying across bonds is recommended. Bidd’s expert curation and zero default record to date offer added confidence, but all investments carry some risk.
