Synopsis:
Cash UR Drive Marketing has landed a 10-year deal with HLL Infra Tech Services Ltd to set up 200 EV charging stations and an e-bike/cycle sharing system at various MCD locations. They’ll also have the right to install two advertising unipoles at each site.
The shares of this leading advertising company are in focus after securing a key contract from HLL Infra Tech Services. In this article, we will dive more into the details of this.
With a market capitalization of Rs 256 crore, the shares of Cash UR Drive Marketing Limited are currently trading at Rs 145 per share, representing a decline of 10 percent from its 52-week high of Rs 160.50 per share. Post its debut on the stock exchange in August 2025, the stock has corrected by 5 percent.
About the Contract
Cash Ur Drive Marketing Limited has landed a major contract with HLL Infra Tech Services Limited (HITES) to set up 200 EV charging stations in various spots across the Municipal Corporation of Delhi (MCD).
This project also features an e-bike, e-cycle, and cycle-sharing system, plus the installation of two advertising unipoles at each site, offering a total display area of 128 sq. ft., in line with the guidelines from MCD’s advertisement department.
The contract will be executed for a period of 10 years, showcasing the government authority’s trust in the company’s capabilities. It’s anticipated to strengthen the company’s standing in the transit and outdoor advertising sector, while also boosting its revenue and visibility in a promising market like Delhi.
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Financial Highlights
The company reported a revenue of Rs 139 crore in FY25, up by 48 percent from its FY24 revenue of Rs 94 crore. Regarding its profitability, it reported a net profit growth of 100 percent to Rs 18 crore in FY25 as compared to a net profit of Rs 9 crore in FY24.
The stock delivered a robust ROE and ROCE of 41.82 percent and 54.81 percent respectively, and is currently trading at a P/E of 15.38x as compared to its industry P/E of 39x.
Cash Ur Drive Marketing is an advertising company that specializes in various forms of media, including transit, outdoor, print, and digital advertising. It all began with cab advertising, but the company has since broadened its horizons to include bus branding, billboard campaigns, auto hood advertising, and even the installation of electric vehicle (EV) charging and battery swapping stations.
They provide a full suite of advertising solutions, such as media planning, ad design, booking management, and seamless coordination with media outlets. With branch offices located in Chandigarh, Lucknow, Mumbai, and Noida, they’re well-equipped to handle diverse advertising needs.
Written by Satyajeet Mukherjee
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