Synopsis:
Singer India surged 12% after it secured 203 crore order for the supply of 2,81,128 Singer sewing machines under PM Vishwakarma Scheme.
The shares of this leading sewing machine manufacturer is in focus after securing an order for the supply of 2,81,128 tool kits through its two aggregators. In this article, we will dive deep into the details. As of June 2025, Rekha Jhunjhunwala holds a 6.89 percent stake in the company.
With a market capitalisation of Rs 447 crore, the shares of Singer India are currently trading at 72.5 per share, down by 35 percent from its 52-week high of Rs 111.10 per share. Over the past five years, the stock has delivered a robust return of 223 percent.
Singer India Limited has landed a significant order valued at Rs. 202.7 crore (including GST) to supply sewing machines as part of the PM Vishwakarma Scheme. This order was placed by two aggregators, Equipzone India Pvt. Ltd. and Antaric Merchandising LLP, on behalf of Kendriya Bhandar, a cooperative under the central government.
Aggregators are intermediaries who coordinate between the government body and suppliers to help execute large orders. In total, 2,81,128 Singer sewing machine sets will be delivered, with each set comprising a machine, stand, table, motor, and, in some cases, a Singer iron. These sets are designed to be part of tool kits for artisans working in the tailoring industry.
The order needs to be completed by September 30, 2026, and comes with a few conditions. These include a quantity variation of up to ±25%, necessary government approvals, and monthly order allocations under the PM Vishwakarma Scheme.
Although the full contract that designated Kendriya Bhandar as the L1 supplier is currently being contested in the Delhi High Court, there’s no stay on execution, allowing the company to move forward with the deliveries.
Financial Highlights
The company reported revenue of Rs 432 crore in FY25, a 1.65 percent increase from its FY24 revenue of Rs 425 crore. Additionally, it reported a net profit increase of 75 percent to Rs 7 crore in FY25 from Rs 4 crore in FY24.
The stock has delivered a poor ROE and ROCE of 4.89 percent and 6.89 percent respectively, and is currently trading at a P/E of 60.54x as compared to its industry average of 54.73x.
Singer India Limited stands out as a top player in the manufacturing and trading of sewing machines, accessories, and home appliances across India. Their impressive lineup features a variety of sewing machines, ranging from simple straight-stitch models to advanced multi-needle and embroidery machines, designed for both home users and industrial applications.
Additionally, the company provides a diverse array of kitchen and household appliances, including mixer grinders, gas stoves, irons, fans, heaters, and refrigerators.
These products are marketed under the Singer and Merritt brands, supported by a robust network of showrooms, retail outlets, distributors, after-sales service centers, and an online store.
Written by Satyajeet Mukherjee
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