Sachin Tendulkar is the richest cricketer alive with a net worth estimated at more than $170 million (about ₹1,400 crore). His fortune is a result of the highly successful cricket career, massive endorsement contracts, and wise business investments and ventures.
Here’s how he makes his money:
1. Salary and Cricket Income
Though Sachin Tendulkar retired from every type of cricket in 2013, his income throughout his playing years was huge. He was among the first Indians to receive lots of money from:
- Match payments and performance bonuses: During his 24 year long international career, he made tons of money from featuring in 200 Test matches, 463 One-Day Internationals, and a single T20 International.
- BCCI central contracts: He had wealthy contracts with the Board of Control for Cricket in India (BCCI).
- Indian Premier League (IPL): His involvement in the IPL, especially as a player and mentor for Mumbai Indians, also contributed heavily to his earnings, earning an estimated ₹38.29 crore over six seasons.
- He continues to get a pension from the government of India and the BCCI as a retired Rajya Sabha member even after retirement. He is also a mentor for the Mumbai Indians IPL team.
2. Endorsement Deals
Sachin Tendulkar has been a popular brand ambassador for a long time, and his reliable image makes him a go to for advertisers. He’s believed to pull in about ₹20-22 crore each year through his endorsements. Here are some of his key deals from over the years:
- Boost: An iconic 25-year partnership.
- MRF: A historic deal.
- Adidas: Sportswear and equipment.
- BMW India: Luxury vehicle.
- Apollo Tyres: Brand ambassador appointed in 2018.
- Unacademy: Strategic investor and brand ambassador of the e-learning portal.
- Spinny: Used car platform, wherein he is an investor and also a brand ambassador.
- ITC Savlon: Personal care and hygiene.
- Sunfeast: Food items.
- And many more.
3. Business Ventures and Investments
In addition to endorsements, Sachin Tendulkar has diversified his fortune through business ventures and strategic investments:
- SRT Sports Management Pvt. Ltd.: His cornerstone company, established by him and his wife Anjali. It oversees all his brand endorsement deals, investments, media rights, and philanthropic activities.
- Sports Franchise Ownership:
- Kerala Blasters FC: Co-owned this Indian Super League (ISL) football franchise between 2014-2018.
- Bengaluru Blasters: Owned this team in the Premier Badminton League (PBL).
- Indian Street Premier League (ISPL): He is a regular committee member of this tennis-ball cricket T10 league.
- International Tennis Premier League (ITPL): He was co-owner and investor for the Mumbai franchise.
4. Startup Investments
Tendulkar has been interested in the startup sector and invested in:
- Smaaash Entertainment: A tech-enabled entertainment destination with immersive sports simulation experiences.
- Rayzon Solar: A new venture into green energy.
- True Blue: A high-end men’s fashion brand, launched in association with Arvind Fashions.
- SRT10 Athleisure Pvt. Ltd.: A budget-friendly athleisure brand established in 2024.
- FirstCry: Online platform for infant products.
- Azam Engineering Ltd: He invested ₹5 crore in March 2023.
5. Real Estate
He has a lavish 6000 sq. ft. sized bungalow in Bandra, Mumbai which has been renovated to be worth ₹100 crore. He has a penthouse in the Bandra-Kurla complex and further properties in London.
6. Car Collection
He has a considerable collection of high end cars, and those include a BMW i8, BMW M5 ’30 Jahre M5′, BMW 750 Li M Sport, bespoke BMW M6 Gran Coupe, Porsche Cayenne, Mercedes-Benz C36 AMG, and Nissan GT-R, among others.
Sachin Tendulkar’s timeless brand equity, astute investments, and iconic status guarantee his place as the world’s richest cricketer, with a legacy that goes far beyond the field of cricket.
Written By Smita Singh
