Synopsis:
Signpost India secures exclusive advertising rights across 67 Bengaluru metro stations till 2034, with Rs. 600-700 crore revenue potential, adding 95,000 sq. ft. display space and strengthening its national transit media portfolio.
During the Monday trading session, shares of an integrated advertising company surged nearly 10.5 percent on BSE, after the company announced winning exclusive Bengaluru Metro advertising rights, with a revenue potential of up to Rs. 700 crores.
At 12:16 p.m., the shares of Signpost India Limited were trading in the green at Rs. 292.8 on BSE, up by nearly 4 percent, as against its previous closing price of Rs. 282.3, with a market cap of Rs. 1,565 crores. The stock has delivered positive returns of around 20 percent in the last one year, and has gained by about 24 percent in the last one month.
What’s the News
According to the latest regulatory filings on the stock exchanges, Signpost India Limited has secured the exclusive advertising rights for all 67 key metro stations operated by Bangalore Metro Rail Corporation Limited (BMRCL).
With a monthly ridership of around 3 crore, these rights have been awarded for a tenure of 9 years till 2034. Additionally, the contract is expected to have a revenue potential of Rs. 600 crores to Rs. 700 crores over the tenure of the contract.
BMRCL is a Special Purpose Vehicle (SPV) formed as a joint venture (JV) between the Government of Karnataka and the Government of India for the implementation and operation of the Bangalore Metro Rail Project, popularly known as ‘Namma Metro’.
This achievement significantly strengthens Signpost India’s national transit media portfolio while reinforcing its long-term recurring revenue base. The project will offer a cumulative display space, both static and digital, spanning over 95,000 square feet across strategically located high-footfall metro stations in Bengaluru.
This development is aligned with the company’s growth strategy to expand its footprint across major urban transit ecosystems, further positioning it as one of the fastest-growing players in the Out-of-Home (OOH) advertising industry.
Financials & more
Signpost India reported a significant growth in its revenue from operations, showing a year-on-year increase of around 38 percent from Rs. 100 crores in Q1 FY25 to Rs. 138 crores in Q1 FY26. Similarly, its net profit increased during the same period from Rs. 11 crores to Rs. 15 crores, representing a rise of about 36 percent YoY.
Signpost India Limited stands as a force in the digital out of home (DOOH) advertising domain. It is engaged in the business of advertising in general and outdoor advertising in various ways and manners, including indoor and outdoor, newspapers, souvenirs, hoardings, buses, railways, bus shelters, airports, and more.
Written by Shivani Singh
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