Synopsis:
Aditya Birla Fashion & Retail jumped sharply after launching a separate brand to target the growing demand for lifestyle products by Gen Z. This could be a tough rival for companies like Zudio or Zecode that derive revenue from this segment.
The shares of this leading Aditya Birla company are in focus after launching a brand that can significantly improve its product portfolio and tap into the growing demand of the industry. In this article, we will dive more into the details.
With a market capitalization of Rs 10,930 crore, the shares of Aditya Birla Fashion & Retail Ltd made a day high of Rs 91.48 per share, up by 6 percent from its previous day closing price of Rs 86.69 per share. Over the past five years, the stock has delivered a return of 77 percent as compared to the NIFTY 50 return of 120 percent.
About the announcement
Aditya Birla Fashion and Retail Limited (ABFRL) has announced the launch of a new brand name, “OWND!”. It is a bold new fashion brand created especially for India’s Gen Z and young, trend-driven shoppers. The new brand aims to spark conversations and inspire youth to embrace their individuality with confidence and style.
OWND! brings in a fresh identity, contemporary store layouts, and trend-focused fashion designed to match the vibrant lifestyle of today’s young consumers. According to ABFRL, the brand is built to connect deeply with Gen Z, a group that is reshaping India’s fashion and cultural landscape.
Adding to this, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND! said, “The momentum with which the young consumer is reshaping the fashion landscape and its influential role in defining cultural trends is undeniable.
Inspired by sharp insights into this segment, our strategy is a bold move, designed to forge a deep connection and a true sense of brand love. This new chapter, anchored in a vibrant brand name, a distinct identity, and a robust business model, will be a strong catalyst for our next wave of exponential growth.”
After introducing OWND!, ABFRL is entering the market that is currently led by Zudio (Tata Group) and Zecode (Siyaram Silk Mills), two value fashion brands that have been very successful and have rapidly increased the number of their stores.
While Zudio has become very popular with its low-priced fashion appeal, and Zecode is expanding with the help of Siyaram’s retail plan, ABFRL, through OWND! to make a powerful move against both competitors and attract the Gen Z fashion market in India, which is going to grow significantly.
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Financial Highlights
The company’s revenue for Q1 FY26 came in at Rs 1,831 crore, up by 9 percent from Rs 1,674 crore in the same quarter last year. Additionally, on a sequential basis, revenue grew by 7 percent from Rs 1,719 crore in Q4 FY25.
Coming to its profitability, the company reported a net loss of Rs 234 crore in Q1 FY26, which widened from a loss of Rs 215 crore in Q1 FY25. Additionally, on a QoQ basis, it recorded a loss of Rs 28 crore.
Aditya Birla Fashion and Retail Limited (ABFRL), is a part of the Aditya Birla Group, and it is already a prominent player in the fashion industry of India with its own brands like Pantaloons, The Collective, Jaypore, Tasva, TCNS, and brand partnerships with top international names such as Ralph Lauren, Hackett London, Ted Baker, and Fred Perry.
Moreover, the company has gone into partnership with designers like Sabyasachi, Tarun Tahiliani, Shantnu & Nikhil, and Masaba Gupta and most recently with Galeries Lafayette to import luxury retail experiences into India.
Written by Satyajeet Mukherjee
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