Synopsis– India’s branded residency market is growing and is expected to reach ₹118 billion by 2030. This article highlights 6 cities leading in the luxury segment as of 2025.
India’s branded residences market is on the rise especially for top 6 cities and these cities are not only attracting HNIs and Ultra HNIs but also global hospitality brands for investing in the Indian luxury market. Not only do these luxury homes come with exclusive services, international standards of design, and lifestyle achievements, but they also command premium pricing.
1. Mumbai
- Prime locations: Worli, Lower Parel, Bandra-Khar, Juhu.
- Flagship projects: Lodha World One with Armani/Casa, ABIL Mansion with Versace Home, Trump Tower, Four Seasons Residences.
- Key Realty Developers: Lodha Group, ABIL, Four Seasons, Trump, Armani, Ritz-Carlton, St. Regis.
Why Mumbai stands out:
- Highest density of HNWIs and NRIs.
- Mumbai properties regularly fetch India’s highest branded luxury home price points frequently ₹50–₹100 crore per unit.
- Serves as the base for new launches of foreign developers targeting the Indian luxury market.
2. Delhi NCR
- Prime locations: Golf Course Road, DLF Phase V, Chanakyapuri, Lutyens, Aerocity.
- Flagship projects: DLF x Superbrands, Marriott Residences, Leela Sky Villas, Westin Residences Gurugram, The Magnolias.
- Key Realty Developers: DLF, Leela, Marriott, Westin, ITC.
Why Delhi :
- Delhi NCR is the location of the largest Indian projects and the launch of many global brands.
- World-class property management, security, and luxury amenities find a clientele in business leaders, diplomats, and celebrities.
- Branded stock here forecast to surge by almost 60% by 2030.
3. Bengaluru
- Prime locations: UB City, Lavelle Road, Whitefield, Sarjapur Road.
- Signature projects: Prestige Four Seasons Residences, Ritz-Carlton Residences, Embassy–Hilton collaborations.
- Key Realty Developers: Prestige Group, Embassy Group, Four Seasons, Hilton, Ritz-Carlton, Embassy Springs.
- Tech corridor draws in HNWIs, Ultra-HNWIs and returning NRIs looking for a sophisticated lifestyle.
4. Pune
- Prime locations: Koregaon Park, Kalyani Nagar, Baner.
- Signature projects: Godrej River Royale, Lodha Panache
- Developers/brands: Lodha Group, Panchshil Realty, Trump, YOO.
- Growth view: Fueled by IT, startups, and young professionals overvaluing both investment potential and lifestyle quality.
5. Goa
- Prime locations: Candolim, Calangute, Baga, South Goa hot spots.
- Notable projects: Bohemians x Abu Jani Sandeep Khosla, Marriott Residences.
- Buyer appeal: NRIs, HNWIs, and Indian celebrities seek exclusive leisure homes with managed hospitality.
Also read: India Joins the World’s Top 10 Branded Residency Markets in 2025 — Luxury Homes in High Demand
6. Hyderabad & Chennai – The Southern Luxury Frontier
- Prime locations (Hyderabad): Banjara Hills, Jubilee Hills, HITEC City, Financial District.
- Prime locations (Chennai): Poes Garden, Boat Club, Old Mahabalipuram Road (OMR).
- Developer tie-ups: Marriott, Ritz-Carlton, Leela, Hilton.
- Buyer Appeal: Rapid supply expansion as Southern metros attract international business and high-income professionals.
Branded Residences vs. Traditional Luxury Apartments
| Factor | Branded Residences | Traditional Luxury Apartments |
| Prestige & Brand Value | Global brand brings exclusivity, aspirational value | Depends on local developer reputation |
| Price & Investment | 30–40% premium; faster appreciation, higher yields | Slower appreciation, standard premium |
| Amenities/Services | Concierge, private chefs, clubs, 24/7 hospitality | Gyms, pools, but limited white-glove care |
| Security & Management | Five-star security, biometric access, pro management | Variable security, society-based upkeep |
| Maintenance/Upkeep | Professional hospitality brand manages upkeep | Owner or RWA manages maintenance |
| Rent/Income | Attracts top tenants, premium rents | Struggles to justify very high rents |
| Design & Interiors | International designers: Armani, Versace, YOO | Developer’s own design |
| Community/Lifestyle | Curated, elite society of like-minded residents | Mixed demographics, standard amenities |
Prominent Branded Residences in India
- Mumbai: Lodha World Towers x Armani/Casa; ABIL Mansion x Versace Home; Trump Tower; Four Seasons Residences.
- Delhi NCR: DLF x Superbrands; The Leela Sky Villas; Marriott/Gurgaon; ITC and Westin Residences.
- Bengaluru: Prestige Four Seasons Residences; Ritz-Carlton Whitefield; Embassy x Hilton.
- Pune: Panchshil x Trump; YOO Pune; K. Raheja x Marriott/Hilton.
- Goa: Bohemians x Abu Jani & Sandeep Khosla ultra-luxury villas, Marriott Residences.
- Other Expansions: For example, Chennai, Hyderabad, and Ahmedabad are rapidly growing with the help of Ritz-Carlton, Leela, and comparable collaborations.
Conclusion
Branded residences in India are not merely changing but giving a completely new shape to the luxury property market. HNWIs, NRIs, and global investors are radically changing their attitude towards homeownership and real estate investment with the appearance of these homes. In top metro cities like Mumbai and Delhi-NCR that this revolution is happening and Armani, Trump, Versace, Ritz-Carlton, Marriott, and many more are the frontrunners of such a change. Even if these homes are associated with the promise of world-class amenities, personalized services, and being part of an elite community, buyers still have to be cautious about the problem of higher than average ongoing costs, the possibility of the brand being different in the future and being able to sell the property.
Written By Rachna Rajput
