Synopsis: India has seen its luxury market grow at a much faster pace in recent times, as the luxury housing space expanded by 85% in the first half of 2025 on the back of rising affluence, investor sentiment, and lifestyle desires. With rising demand, new launches, and strong policy thrust, the sector seems to gain momentum in the coming years in the longer term.
Branded residences are luxury residential properties that are being built alongside popular luxury brands, usually from the hospitality, fashion, or lifestyle space. Branded residences are exclusive and private homes with the same superior services and amenities presented by high market hotels (in most cases five-star hotels). Unlike conventional luxury homes, branded residences come with a curated living experience that is by incorporating concierge services, spa facilities, fine dining, security, and property management under the trusted brand’s standards. Examples are residences that are tied to luxury hotels such as the Four Seasons, Ritz-Carlton, and Marriott, or they can be lifestyle brands such as Armani Casa or Versace Home.
Market Size and Trends of Branded Residences in India
The Indian branded residential sector has been witnessing a remarkable growth, being an aspirational product for the country’s affluent population. According to industry reports, the market has grown over 160% in the last decade and is estimated to be around 5 billion dollars in 2025. In India, the luxury real estate vertical has been growing fast due to the increase in the number of High Net Worth Individuals (HNWI) and Ultra High Net Worth Individuals (UHNWI). Some of the major trends are:
- Growth – increasing disposable income and wealth of Indian buyers (the HNWI population is estimated to grow to 1.6 million by 2027).
- Post pandemic shifts in preferences – a rising demand for professionally managed and branded homes, which are more attractive than they have ever been, focused on service, security, and wellness.
- Non-hotel brands are all collaborating extensively with the real estate developers, which account for approximately 75% of branded residence launches in India.
- Branded residences typically command premium pricing of approximately 30-40% over similar non-branded luxury homes, reflecting their exclusivity and unique service ecosystem.
- The growth markets are Mumbai, Delhi-NCR, Bengaluru, Pune, Goa and Hyderabad, with Mumbai always having the highest unit values in prime locations like Worli, Bandra, and Juhu. The acceleration of brand partnerships, well-designed, design-led residences, and evolving buyer expectations around branded residences lead me to believe branded residences are at the leading edge of the evolution of luxury real estate in India.
Future Outlook
The branded residences sector in India is all set for an accelerated growth in the coming 3- 5 years. It is estimated that, with the demand for domestic luxury real estate increasing, the market could exceed Rs 8610 crore (roughly 1 billion dollars) by 2027 and is growing at an annual rate of about 11- 15%. Worldwide, branded residences are estimated to grow from 115,000, in 2025 to over 200,000 by 2030. The Asia-Pacific region, and India, are a significant driver of that expansion.
Overall, India’s luxury residential market is forecasted to expand from an estimated 44 billion dollars in 2025 to 118 billion dollars by 2030. The branded residences market, for the above-mentioned reasons, is anticipated to take a sizable chunk of that growth; in particular, based on the investment demand, the increased luxury consumption, and the increase in a class of affluent buyers seeking status, security, and lifestyle convenience. Additionally, the rise of smart home technologies, along with sustainability integration, has added value to these premium developments.
Leading Realty Developers of Branded Residences in India
Some of the top branded residences realty developers and their signature branded projects include:
| Developer | Luxury Brand Partner | Project Location | Notable Project/Name | Approximate Price Range (₹ Crore) |
| Lodha Group | Armani Casa | Mumbai | The World Towers | 10+ |
| ABIL Group | Versace Home | Mumbai | ABIL Mansion | 15+ |
| Bohemians | Abu Jani & Sandeep Khosla | Goa, Alibaug | Designer Villas | 12+ |
| DLF | Not specified | Near New Delhi | Ultra-luxury Project | 60+ |
| K. Raheja Realty | Marriott International | Chennai | Courtyard by Marriott | 7+ |
| K. Raheja Realty | Hilton Worldwide | Pune | Conrad Hotels | 7+ |
| Shapoorji Pallonji | Hines | Multiple locations | Various collaborations | 5+ |
| Piramal Enterprises | Ivanhoé Cambridge | Multiple locations | Various collaborations | 6+ |
| Mayfair Housing | Kooheji Golden Gate | Multiple locations | Various collaborations | 6+ |
These names reflect the mature branded residence markets where developers integrate international luxury signatures, transforming Indian real estate with exclusive designs and service standards. Beyond the traditional hotel chains, fashion and lifestyle brands are increasingly involved, adding to India’s appeal as a growing branded residences hotspot.
Also read: 1BHK vs 2BHK vs 3BHK: Which Home Size is Most Preferred in Indian Cities?
Additional Market Insights
- Branded residences have transformed from an alternative investment to a mainstream asset class informing modern-day luxury real estate investment strategies in India.
- Premium pricing is gained not simply from premium features but also from the trust in service by extended service, trust in the long-term value and the trust in the branded lifestyle ecosystem that branded projects provide.
- The opportunity should only increase moving forward with growth in interest from both domestic and NRI (Non-Resident Indian) buyers, along with renewed institutional investment trends focusing on income generating, high-end assets.
- We are also seeing the emergence of new luxury hotspots burgeoning (just beyond ) beyond Mumbai and Delhi creating some level of geolinguistic diversification in demand for branded residences, with Pune, Bengaluru and Hyderabad leading the charge.
- Sustainability, technology uptake and premium wellness-features are differentiators for branded residences and are moving into the discourse around residential product development.
Branded residences are the future of luxury real estate in India, representing a convergence of exclusivity, premium services, and brand equity in residential real estate that create a home beyond luxury and with convenience. As the market expands, buyers and investors can expect more innovative developments driven by renowned realty players and global luxury partners.
Written by Adithya Menon
