Unlocking The Truth Behind Flipkart Big Billion Days Revenue

Do you ever find yourself waiting for a sale before buying expensive items or electronics?

We’ve all been buzzing about the Flipkart Big Billion Days happening from October 8th to 15th, especially if you’re a Flipkart Plus member with early access on the 7th.

But deep down, you might wonder if waiting for a sale actually saves you money or if it’s costing you more. We get so caught up in the sale fever that we don’t realise how it might actually make us spend more.

So, what’s the deal? Let’s break it down!

How do sales strategies keep us hooked?

Sales have evolved in recent years. It used to be all about getting a better deal on products, but now they have changed their approach.

They’ve added games like Guess & Win, Jyada Khelo Jyada Jeeto, and other contests to keep us engaged on the app for longer. We play these games, dreaming of winning a free iPhone, even though we know it’s never going to happen.

But here’s the thing: Have you ever actually met or heard of someone who won one of these iPhone prizes? Probably not, right?

The source of extra money

This time, they have a new deal for iPhones. You can pay an extra Rs. 2000 for an iPhone Price Lock pass. 

But if you’re not happy with the prices later, you’ve got two choices: either buy the iPhone at whatever price it is or say goodbye to that Rs. 2000 if you change your mind or the product runs out of stock.

There’s also an exchange offer where you can exchange your current smartphone for a new one and save some money.

Hidden Costs of Shopping

When you shop on Flipkart, there are extra charges involved. You’ll see a sale fee of Rs. 10, packing charges, a delivery fee, and if you opt for cash on delivery (COD), an extra Rs. 5. Plus, if you change your mind and cancel your order after booking, you’ll be charged a cancellation fee.

From a customer’s point of view, these fees are obviously a loss for many of us. Sometimes, it makes more sense to buy things on regular days without any sale.

Looking back at Flipkart’s Big Billion Days sale:

Let’s rewind and remember how Flipkart’s Big Billion Days sale began. In 2014, it started as a one-day event, and it managed to make Rs. 600 crore in total sales.

But here’s the twist: The first Big Billion Days sale didn’t go well at all and was a major flop. The website crashed, orders got cancelled, and the products ran out within just a few hours.

Then, in 2015, it turned into a 5-day sale. This time, 22% of the new customers who joined came from smaller towns, like those in Tier II and III towns.

How were Flipkart’s Big Billion Days Sales over the years?

Flipkart’s Big Billion Days GMV (Gross Merchandise Value) increased by 19.6% between 2021 and 2022 and reached a total of $5.5 billion in 2022.

In 2021, the GMV increased by an incredible 64% compared to 2020, reaching $4.6 billion, while in 2020, it was $2.8 billion.

And talking about last year, on Day 1 of the festive sale, Flipkart saw 1.6 million concurrent users per second.

While the Flipkart Big Billion Days sale can be a golden opportunity for many, it can also bring challenges like refund issues, technical payment glitches, return policies, delivery problems, and many more.

So, do you think it’s worth waiting for Flipkart’s Big Billion Days sale? What exciting purchases are you planning this time?

Written By Shivani Singh

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