Synopsis– Trump Media’s Truth Social is set to integrate cryptocurrency into its platform, offering premium users the ability to turn “Truth Gems” into CRO tokens. The move links the platform’s rewards program with Crypto.com, shifting the company’s earlier strategy from creating its own token to embracing an existing digital currency.
Truth Gems
Trump Media and Technology Group (TMTG), the parent company of Truth Social, announced that its premium subscribers can now earn and convert Truth Gems into cryptocurrency. Users on the Patriot Package, which includes Truth Social’s paid streaming service Truth+, will receive access to these new features. The digital gems can be earned by posting, sharing, browsing, or streaming content across Trump Media platforms.
Subscribers will then be able to convert these gems into Cronos (CRO), the native token of Crypto.com. By partnering with Crypto.com’s wallet infrastructure, Trump Media offers users direct access to a recognized digital asset with global use. CRO is priced around $0.25 as of this week, and the utility token plays a vital role in payments, transactions, and decentralized finance services within Crypto.com’s ecosystem.
CRO Integration
The decision to integrate CRO marks a significant shift in Trump Media’s digital strategy. Earlier this year, CEO Devin Nunes revealed that the company was considering launching a proprietary utility token for Truth Social. The plan included the development of a digital wallet and rewards program for subscription payments and other platform services.
However, those plans shifted as the company pivoted toward working with an established player in the crypto space. Launching a new token involves regulatory hurdles, including oversight by the U.S. Securities and Exchange Commission (SEC). Industry experts believe the adoption of CRO avoids these risks while providing immediate liquidity, scalability, and integration opportunities.
Rumors in May suggested that Trump Media would launch a memecoin connected to Truth Social. These claims spread across social media but were dismissed by both Trump Media and Donald Trump Jr., who stated there was “no truth” to the speculation.
Expanding Partnership with Crypto.com
This partnership is not the first between Trump Media and Crypto.com. Earlier this year, the two firms collaborated on ETFs designed to track digital assets and securities with an American focus. The initiatives, managed through a new platform called Truth.Fi, are expected to launch later in 2025 pending U.S. regulatory approvals.
As part of its growing collaboration, Trump Media also struck a deal to acquire 684.4 million CRO tokens, worth around $105 million. These tokens will form a key segment of a $6.4 billion digital-asset treasury strategy under the company. Held within Crypto.com’s custody system, the tokens may also be staked to earn additional yield.
This acquisition represents nearly 2% of CRO’s circulating supply, indicating serious long-term commitment. The deal has already affected CRO’s market performance. Following the announcement, the token surged close to 7%, briefly reaching $0.27 before stabilizing near $0.25. Traders and analysts have called the development “massively bullish” for CRO’s utility and demand.
Market and Strategic Implications
The integration of Truth Gems with CRO makes Truth Social one of the first major social platforms to directly reward users with cryptocurrency. While companies like Meta and X have explored similar ideas, Truth Social has moved ahead with an actual working rewards-to-crypto model.
By grounding its reward system in an established token, Trump Media gains faster adoption and global visibility for Truth Social. This approach reduces costs, accelerates user trust, and strengthens its differentiation in the crowded social media market. It also aligns with TMTG’s political image, emphasizing “American-made” digital assets and products tailored for conservative-focused investors.
Still, several questions remain unanswered. Trump Media has not disclosed the conversion rates of Truth Gems to CRO or set out redemption limits for users. Cointelegraph reported attempts to contact Crypto.com regarding these details but received no response. Without these figures, potential users remain in the dark about the practical benefits of the program.
Written By Fazal Ul Vahab C H
