Artificial Intelligence (AI) is currently used to improve various aspects of our daily and professional lives, including the content marketing profession. Smart AI-powered tools can even help beginner marketers with content creation and delivery. From drafting blog posts and optimizing SEO to designing visuals and proofreading copy, AI is transforming how we approach every stage of the content workflow.
Read further to learn how to use AI for content creation ethically and discover beginner-friendly AI tools like the AI Image Generator by Depositphotos, ChatGPT, or Grammarly that can help you write smarter, design faster, and publish more efficiently, with little to no technical skills required.
How to use AI for content creation
AI has revolutionized content creation across industries as it offers creators tools to generate ideas, optimize their workflows, and generally create high-quality content quicker than ever. This year, the global market revenue of AI usage in marketing is expected to reach around $47 billion and continue to grow.
How to use AI to create content—there are several effective ways to do so. AI content marketing software can help you with the following:
- Idea generation and research. Such tools can generate topic ideas, headlines, or content outlines based on keywords, trends, or audience interests.
- Content writing and editing. Even if you don’t have a copywriting background or aren’t fluent or native in a certain language, you can use AI-powered assistants to create content drafts for blog posts, newsletters, captions, or product descriptions, edit and proofread your writing, as well as ensure high-quality translation and localization.
- Visual content creation. You can craft various AI-powered visual content, such as images, illustrations, videos, logos, and marketing materials.
- SEO optimization. SEO is a complex subject, especially for beginner marketing professionals. However, AI solutions can make it simpler and quicker, helping you with keyword research and integration, content structure optimization, SEO-friendly metadata generation, and content updates to improve search engine ranking.
- Social media and marketing automation. AI content marketing tools can help you generate captions and engaging posts for different platforms, schedule publishing, run A/B tests on headlines, write and personalize newsletters, and offer diverse analytics to adjust your strategies further.
Ethical considerations for using AI in content creation
Using AI to create content can definitely speed up your workflows and improve outcomes. However, it’s important to stick to the following best practices:
- Remain authentic. AI should be used to support the creativity, voice, and values of your brand, not to replace it completely;
- Focus on accuracy. Even the best AI-generated content requires fact-checking, especially in sensitive or technical fields;
- Be transparent. Let your audience know that you use AI for content creation where this is appropriate.
Top 8 AI content marketing tools for beginner creators
If you are new to content marketing or AI usage, it can take time to research and choose the optimal tools that can help you manage social media, write blog content, design visuals, or plan campaigns. To make this easier, here’s the list of top beginner-friendly tools for AI-driven content creation.
1. Depositphotos AI Image Generator
Depositphotos AI Image Generator turns text prompts into high-quality, royalty-free images using advanced machine learning algorithms trained on diverse visual datasets. Its intuitive interface makes it easy to generate a wide range of marketing visuals—whether you need blog post thumbnails, product mockups, ad creatives, or social media graphics. You don’t need any design background to create compelling, custom visuals in just a few clicks.
The tool offers flexible style options, allowing you to choose between photorealistic or artistic outputs depending on your brand’s aesthetic. Each image is automatically cleared for commercial use, so you don’t have to worry about licensing restrictions or attribution requirements. Whether you’re prototyping a campaign or publishing final assets, the Depositphotos AI Image Generator streamlines your creative workflow while ensuring visual originality and exclusivity.
2. Looka
Looka is an AI-powered logo and brand kit generator. All you need to do is enter brand preferences and allow it to build your logo, color palette, fonts, and templates. This tool is especially beneficial for those who need to develop brand identities quickly with a limited budget.
3. ChatGPT
ChatGPT created by OpenAI is one of the most popular content generation AI tools so far: in May 2025, it saw around 5.24 billion users per month. It helps you generate content ideas, write blog posts, draft newsletters, summarize information, and create customer support scripts. The platform has a natural interface and works even with plain prompts.
4. Jasper
Jasper is an AI copywriting assistant designed specifically for marketers. It offers you pre-made guided templates for product descriptions, Facebook and landing pages, has tone-of-voice settings, and can be integrated with other useful tools, such as Surfer SEO and Grammarly.
5. Grammarly
Grammarly proofreads your content for grammar, clarity, conciseness, and tone. You can do this even with a free version or upgrade to the premium one to receive rewrite suggestions and tone shifts. The tool works inside Google Docs, Gmail, and LinkedIn.
6. Lumen5
This tool can be used for AI-powered video content creation. It transforms blog posts or text scripts into engaging videos with animations and music. Lumen5 has a simple drag-and-drop interface, and can select scenes and captions for you.
7. Surfer SEO
Surfer SEO helps you write and optimize blog posts that rank high on Google. It suggests the optimal keywords, structure, and content length and also integrates with Jasper and Google Docs if you want to receive real-time optimization recommendations.
8. Lately AI
This tool can automatically turn long content (such as blogs or podcasts) into multiple social media posts. You can use it to craft engaging short-form content and save time, as the tool can pull out quotes, hooks, and hashtags from your existing material.
To sum up
Despite the widespread worries, AI doesn’t replace creators these days. Instead, it empowers and gives them more tools to enhance creativity, boost productivity, and free up time for strategic thinking and meaningful storytelling. If you know how to use AI for content creation and work ethically with tools like the ones listed in this article, you can deliver richer, more impactful content in less time, even if you are a beginner.
