National, 27th June 2023: Pocket Aces, India’s leading digital entertainment company, and Civic Studios, an impact-driven media studio incubated at the MIT Media Lab, have announced a partnership to further their collective mission of creating positive content for the youth of India.
The partnership will leverage the strengths of both companies to create an exciting range of content spanning multiple genres. By combining Pocket Aces’ expertise in creating relatable and viral content with Civic Studios’ passion for compelling narratives that shed light on important social issues, the collaboration aims to captivate audiences with narratives that are not only entertaining but also thought-provoking and socially relevant, thus influencing people positively. Civic Studios will invest capital into Pocket Aces, and collaborate on creating impactful long-form content via Pocket Aces’ studio Dice Media, and in turn, Pocket Aces will take over Civic Studios short-form channel “Pocket Change” to add to its portfolio of owned and operated short-form channels FilterCopy, Nutshell, and Gobble. Anushka Shah, Founder of Civic Studios, will also join the Board of Directors at Pocket Aces.
Anushka Shah, Founder of Civic Studios, expressed enthusiasm about the partnership, stating, “Our goal at Civic Studios is to create change through storytelling. Pocket Aces’ new mission towards positively influencing minds fits perfectly into that vision. We are thrilled to partner with a company that has a proven track record across multiple content channels and IPs, and that is now looking to scale up its ambition and impact. We are looking forward to working with Aditi and the Pocket Aces team in creating content that is entertaining, engaging, and empowering.”
Aditi Shrivastava, Co-Founder & CEO, Pocket Aces, added “We are delighted to welcome Anushka and Civic Studios as partners in Pocket Aces. This comes at the perfect time as we are looking to scale up positive content. The Civic Studios team comes with rich experience in content research and impact measurement, which will be extremely beneficial to us. Both companies are committed to innovating, pushing boundaries, and delivering fresh content that reflects the fabric of our country today. So you can watch out for some potent stories coming your way soon!”
About Civic Studios:
Civic Studios is a global media company incubated at the MIT Media Lab, USA with a unique vision of bringing social impact and change through entertainment. With strong media IPs rooted in Indian storytelling, the company creates well-researched and authentic stories of change, hope and pride across formats of film, web series/television shows, and short-form digital content. The company facilitates international co-productions, liaises with top talent and crew at a global scale, and has a distribution reach across theaters, film festivals and streaming platforms domestically and internationally.
To help further the social impact of the media content, Civic Studios partners with international development organizations, non-profit and community-based initiatives, activists and philanthropists to facilitate advocacy and impact campaigns on ground. The company has a strong focus on research to help co-create responsible and diverse narratives as well as measure and improve its media impact. Civic Studios currently operates out of offices in Mumbai & London.
About Pocket Aces:
With a mission to be a global culture creator that influences people positively by building an ecosystem of innovative media professionals, content, and products, Pocket Aces is India’s largest digital media company creating content across genres and distribution platforms. Pocket Aces’ unique positioning comes from owning distribution, IPs, and managing exclusive talent.
- Pocket Aces has 36 million subscribers and clocks 700 million video views monthly across social media platforms with its channels FilterCopy (short-fiction), Gobble (lifestyle), Nutshell (infotainment), and Dice Media (premium long-form web series).
- Pocket Aces also runs Clout, which manages 100+ digital actors and influencers exclusively, making it one of the largest talent management agencies in India.
- Pocket Aces is one of the first players to execute the content-to-commerce strategy by launching its first D2C product, Gobble Cookware.
Pocket Aces has won more than 60 awards for its work across various categories. Major investors in Pocket Aces include Sequoia Capital, 3one4 Capital, DSP Group, North Base Media, and the co-founders of India’s largest IT services firm, Infosys.
