ITI Limited, a public sector telecommunications company, announced on Monday that it had created its own branded laptop and micro PC and introduced them to the market.
The central PSU with headquarters in Bengaluru and that falls under the Ministry of Communication claimed that the products now bear the “SMAASH” brand. Shares of ITI hit 20% upper circuit on Monday at around 2 P.M.
According to a press release from ITI, the products have already been sold in the market and the business has won numerous contracts despite facing competition from MNC brands like Acer, HP, Dell, and Lenovo. The company’s two flagship products, the laptop and micro PC, were created in collaboration with Intel Corporation, with whom an MOU for design and manufacturing had been signed.
“ITI Limited’s Micro PC — a GREEN solution product — does the computation like any other PC with very less carbon footprint and it considerably reduces e-waste,” the statement said. “It consumes less power as compared to conventional PCs, is of small size, has no moving parts like a fan, and has a long life. In essence, SMAASH products save electricity, cost, and workspace,” the ITI release said.
More than 12,000 SMAASH PCs are successfully performing at various customer sites, it added. “One of the solutions that ITI Limited offers is SMAASH PCs with solar solutions. The SMAASH PCs are highly compatible with solar solutions since they take DC input,” the release said.
ITI said it has recently won two tenders from Kerala Infrastructure and Technology for Education (KITE) and has supplied around 9,000 laptops to government schools in Kerala. “The SMAASH brand is being received well and is helping us win tenders in cutthroat markets,” ITI Limited’s Chairman and Managing Director Rajesh Rai said. “It is indeed a challenging task to win tenders competing with MNCs who have global reach and deep pockets.”
