New Delhi, Feb 14 (PTI) India’s truly wireless stereo (TWS) market grew about 75 per cent to 20.3 million units in 2021 on a year-on-year basis with homegrown brand Boat taking the lead, International Data Corporation’s (IDC) India Monthly Wearable Device Tracker said on Monday.
The shipment of TWS in the December 2021 quarter grew 122 per cent compared to the December 2020 quarter.
“India’s TWS market witnessed a record year, shipping 20.3 million units with a healthy 74.7 y-o-y growth in 2021.
“The pandemic-driven use cases continued to generate the demand for smart audio devices, with tripled shipments y-o-y in the first half of the year.
“Festive discounts, competitive pricing, multiple launches and new entrants led to strong adoption in the latter part of the year,” IDC said.
According to the report, imagine marketing, which sells under boat and edict brand name, maintained its position as the market leader with growth of 187.9 per cent on a y-o-y basis capturing 39.3 per cent in 2021.
Realme retained its second position with 7.7 per cent, Nexxbase (Noise) surpassed Samsung to grab the third position with 7.5 per cent share and 194.7 per cent growth in 2021.
Palred (pTron) finished fourth with a six per cent share and Samsung, which includes devices from Samsung, JBL, Infinity, and Harman Kardon secured the fifth position with 4.7 per cent market share, according to the report.
“Affordability, availability and appealing aesthetics are the key drivers for the TWS market as a must-have complementary device for a smartphone.
“With increased awareness, consumers will continue to migrate from wired to wireless devices and upgrade to devices with better sound experience, longer battery and comfort,” Ekta Mittal, market analyst (client devices) at IDC India, said. PTI PRS HRS hrs
