How to Start Investing: Hello, folks! We’re already more than a month into 2023. Not long ago, we were attending parties and welcoming the new year. Time flies, doesn’t it?

Now let’s come to the part when new year’s resolutions were made. Yeah, that long list of things that you wanted to work on this year. Maybe you wanted to know how to start investing in 2023. Maybe it is inked in your journal, tucked away in a drawer? Well, if you haven’t started yet, we’ve got you covered.

Investing is a very broad topic, and today we will give you an eagle’s view on how to start investing in 2023, focusing on stocks.

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Essential Things for investing in stocks in 2023

To get started, you’ll require a savings bank account, a Demat and trading account, and a device with an internet connection. Many people start investing in the stock market with expectations of becoming ‘Richie-rich’. Investing in the stock market has the potential to give huge rewards, but it comes with a risk.

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Making decisions based on knowledge and research can reduce the risk significantly. However, investors should pay their high-interest debts before entering the market. In addition, they should invest only those funds that are available after meeting their basic needs. And finally, they should keep some cash in hand to tackle emergencies.

How to Start Investing in 2023?

Step 1: Start with Known Companies

If you are a novice investor, start making note of the companies behind the products and services that you use. For example, the sim card that you use may be from Bharti Airtel, a debit card from HDFC Bank, Fevicol from Pidilite, paint from Asian Paints, the software in your office from TCS, coffee from Nestle, petrol from Bharat Petroleum Corporation, car from Tata Motors and so on.

Once you’ve made a list, find out if the company has been in existence for a long time. Check if you are satisfied with its products and services. Now search for the company’s name and quickly go through its website. This will help you to get a better understanding of its business. Then search for its share price and the latest news about it on Google. This will give you insights into the latest developments in the company.

Once you have skimmed through the information of say 10-15 companies on your list, it’s time to take a look at their fundamentals or key metrics before deciding whether to invest or not.

Step 2: Shortlist companies based on good fundamentals

Out of the 10-15 companies that you read about, let’s say that you liked the businesses of most of them. But, you are willing to invest in only the best. At this point, you have to shortlist companies with something called a 2-minute analysis. If the company is not fundamentally strong, then there is no point in spending more time diving deeper.

For starters, you can use a screener. Search for the name of the company and it will show you important ratios, revenue, profit, and other key metrics. Here’s what you should check:

  1. Revenue and Profit: Check if the revenue and profit of the company are increasing. The revenue is the income generated through business operations and the profit is the income left after deducting expenses. Screeners show these metrics on a year as well as a quarterly basis. If the revenue and profit show an increasing trend, it is a good sign.
  2. Earnings per share (EPS): EPS is the company’s net profit divided by the number of outstanding shares that it has. The higher a company’s EPS is, the better it is. If the EPS is also showing an increasing trend, it is a good sign.
  3. Debt-to-equity ratio: The debt-to-equity ratio is calculated by dividing a company’s total debt by its shareholder’s equity. It indicates the degree to which a company finances its operations by debt. In general, this ratio should be less than 1.0. However, it depends from industry to industry. For example, capital-intensive industries tend to have a debt-to-equity ratio higher than 1.
  4. Price-to-earnings ratio (P/E) and Industry P/E: This ratio indicates if a company’s share price is expensive or not. It is read with the industry P/E. It compares a company’s share price to its earnings per share. For example, Tata Steel’s price-to-earnings ratio on February 02, 2023, was 5.20, while the price-to-earnings ratio of the industry that it belongs to was 11.39. This could mean that Tata Steel was undervalued as compared to its peers.
  5. Price-to-book Value: This ratio compares a company’s market valuation and book value. Book value is the total value of assets a company’s shareholders would get if the company was liquidated. Generally, companies with a price-to-book value under 1.0, are preferable. In addition, compare it with competitors and the industry average. The lower this ratio is, the better it is.
  6. Return on Equity (ROE): Return on equity measures a company’s profitability and how efficient it is at generating profits. Ideally, it should be greater than 20%. The higher the ROE, the better a company is at converting its equity into profits.
  7. Current Ratio: This ratio gauges a company’s ability to pay short-term obligations that are due within one year. It indicates the relationship between a company’s assets and liabilities. For example a company with a current ratio equal to five means that it has assets five times more than its liabilities.
  8. Price to Sales ratio: This ratio compares a company’s stock price to its revenue. Generally, companies with a price-to-sales ratio under 1.0, are preferable. In addition, compare it with competitors and the industry average. The lower this ratio is, the better it is.
  9. Promoter’s stake: Unless it is a professionally managed company, the promoters’ stake is an important factor to check. An increase in the promoter’s stake is a good sign and vice versa. Promoters have the best knowledge about what is happening in the company. If they believe that the company will do well, they increase their stake. However, if they continuously sell large portions of their stake, it could be a red flag. Sometimes they sell small portions of their stake to start a new venture or for personal reasons, which may not be a major concern.

To know about the above ratios in detail, you can read more here. Once you get an understanding of how these ratios work, you can check the fundamentals using a screener and then proceed to read more about companies. This way you might find other investment opportunities even if you do not use their products and services.

Step 3: Will people still be using these products and services 10 years from now?

Once you have identified companies that are fundamentally strong currently, it’s time to think if they will remain strong. Think if their products and services continue to be in demand years from now. For example, if a company is merely making locks and keys, their business might not exist a few years from now.

People are already switching to card keys and biometric locks. It will have to adapt to these trends without which its products and services might become obsolete. Companies making pen drives might not exist as people are switching to cloud storage.

On the other hand, don’t you think that people will continue to buy things like edibles and fast-moving consumer goods? They are necessities, have been around for years, and will continue to sell, going forward. People might buy these things online, instead of buying them from stores. Companies might update the ingredients and formula, but they will continue to exist. They will make money and reward their investors.

While there is a concept of making money in the short term, ace investors have mostly made money by holding on to stocks for the long term. The stock market tends to compound returns in the long term. So, invest in those companies that will exist even after 10 years or more.

Step 4: Find out if the company has a MOAT

The concept of a ‘MOAT’ was popularized by Warren Buffet. In simple terms, a MOAT is a deep wide body of water surrounding a castle, fort, or town. It used to work as a defense against an attack. Some companies have a moat and they tend to become great investment opportunities.

For example, IRCTC has a monopoly when it comes to the rail network, in terms of booking tickets and catering services. No matter which app you use to book tickets, they are all redirected to IRCTC for booking e-tickets. Radhakishan Damani’s Dmart (Avenue Supermarts) has a low-pricing strategy making customers flock to Dmart instead of its competitors.

Another example is Maruti Suzuki which dominates the passenger vehicle market in India because of its cost advantage. The company sells cars at a low price, such that most of its competitors cannot match it. This works well in the Indian market where a majority of customers are price sensitive.

Step 5: Debt Situation

Debt is one of those ways by which companies borrow funds at a lower cost as compared to equity. It gives them financial leverage. However, too much debt can prove to be bad. It is like a hole in a boat, that causes it to sink. Mighty companies have had to shut down because of unmanageable debt.

In general, many investors do not invest in companies that have very high debt. Check if their debt-to-equity ratio is ideal. Further, the company’s balance sheet will have information about its debt. In the case of banks, where borrowing and lending is the normal course of business, check for non-performing assets (NPAs) and avoid investing in banks that have high NPAs.

Step 6: Quality of Management

The management of a company can make or break it. Look at the qualification and experience of key people in a company like the CEO, CFO, MD, and so on. Find records of their performance. Important details about a company’s management are often found in its annual reports, website, and news. Then, go through the company’s vision, mission, and value statement. These statements communicate the company’s purpose and help investors understand the management’s plans for the company.

Another important factor to notice is the tenure of the management. If the top management of the company has served a long term and has led to steady growth in the company, it is a good sign. Transparency is another major factor. Good management explains reasons for poor performance with honesty and without manipulations.

Do not forget to check if the company provides good working conditions and perquisites to its employees. When employees are treated well, they propel the company to achieve success. However, frequent strikes, lockdowns, and union demands indicate that the management is not fulfilling the employees’ needs.

In Closing

In this article, we took a look at how to start investing in 2023. We took a look at the prerequisites for investing in stocks, the selection of companies, and checking their fundamentals. Then we understood that we should think if people still be using their products and services 10 years from the present. Later, we understood the meaning of moats, understood the importance of a company’s debt situation, and the quality of management. Thank you for stopping by and happy investing, until next time.

You can now get the latest updates in the stock market on  Trade Brains News and you can also use our  Trade Brains Screener to find the best stocks.


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