In our fast paced lives, snacking isn’t just about grabbing a quick bite. It’s a ritual, a mini celebration, and a way to connect with flavor. Savory snacks companies are the culinary architects behind these delightful moments.
Bikaji Foods International being an Indian company understands the importance of a quick energy boost during a long day. Their savory treats, inspired by regional flavors and traditions, provide a delicious pick me up. Their offering sparks a sense of community, as families and friends gather around a shared bag of chips or a platter of spicy savories.
They offer a delicious adventure for international palates, fostering a sense of exploration and appreciation for diverse flavors. Come let’s learn more about Bikaji Foods International and how they are taking Indian flavors globally.
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Industry Overview Of Bikaji Foods International
The Indian savory snacks industry has witnessed remarkable growth over the past years, with its value increasing from ₹500 Billion in FY2015 to ₹751 Billion today. The organized sector, comprising well-packaged, labeled, and branded products, accounts for around ₹423 Billion of this market.
Within the organized sector, western savory snacks hold a dominant position, contributing ₹242 Billion and representing approximately 57% of the total organized savory snacks market.
While the market is characterized by numerous unorganized players operating across different product segments, offering traditional snacks catering to regional preferences, large FMCG companies have capitalized on the market’s potential through robust supply chains, diverse product portfolios, aggressive advertising, and R&D efforts.
These organized players have gained an upper hand, further solidifying their position due to factors like demonetization, GST, and the pandemic, which led to the closure of many small unorganized businesses. The organized segment has experienced significant growth through innovative launches, targeting urban and rural consumers, with strategic advertisements and celebrity endorsements amplifying their success.
The Indian savory snacks market is projected to reach an estimated value of ₹1,227 Billion by FY 2026, with organized players capturing a significant market share by prioritizing quality, convenience, and adherence to safety standards, positioning them to meet evolving consumer demands and capitalize on the market’s growth potential.
Company Overview Of Bikaji Foods International
Bikaji Foods International is a leading Indian FMCG company specializing in ethnic snacks and sweets. Founded in 1995, Bikaji has a rich heritage dating back to 1888, originating from the Rajasthani city of Bikaner. With a vast product portfolio of over 300 products across 13 categories.
Bikaji offers a diverse range of traditional and ethnic snacks, their product segments include
Bhujia, Namkeen and Western Snacks
This is the largest segment for Bikaji, contributing around 60% of their revenue. It includes traditional namkeens like bhujia, dry samosa, sev, chakli, and western snacks like chips, extruded products, and cheese balls.
Sweets and Papad
This segment accounts for around 25% of Bikaji’s revenue. It includes traditional Indian sweets like rasgulla, gulab jamun, and regional specialties like gajak, rewari, as well as various types of papads.
Cookies and Biscuits
This segment contributes around 10% to Bikaji’s revenue. It includes a range of cookies and biscuits, both traditional and western varieties. Bikaji Foods International has a strong presence across 28 states and 6 union territories in India, with a robust distribution network spanning 6 regions, 38 super stockists, 416 super distributors, and over 1,616 direct distributors.
Bikaji boasts 6 manufacturing facilities with a cumulative capacity of 370,000 MT per annum. The company’s products are exported to 35 countries worldwide, contributing to its global footprint. With a focus on quality, innovation, and traditional flavors, Bikaji has established itself as a prominent player in the Indian ethnic snacks market.
The company’s stock has given a 40.8% return compared to that of its previous year. Currently the stock is trading in the range of 500 – 550.
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Financials Of Bikaji Foods International
| FY 2023 | FY 2022 | FY 2021 | FY 2020 | |
|---|---|---|---|---|
| Revenue (in crores) | 1966.07 | 1610.96 | 1310.75 | 1074.55 |
| Net profit (in crores) | 126.6 | 76.03 | 90.34 | 56.37 |
| ROE | 14.27% | 10.66% | 15.92% | 10.65% |
| ROCE | 17.26% | 13.38% | 19.24% | 11.78% |
In the calendar year 2023, Bikaji Foods saw a substantial increase in revenue, surging by 22.04% to reach ₹1,966.07 crore as opposed to ₹1,610.96 crore in CY2022. Analyzing a span of three years, encompassing CY2021 to CY2023, the company displayed a Compound Annual Growth Rate (CAGR) of 22.31% in revenue.
Simultaneously, there was a noteworthy upturn in net profit, experiencing a 66.51% increase from ₹76.03 crore in CY2022 to ₹126.6 crore in CY2023. The increase in revenue and profit happened as a result of enhanced geographical locations and because of reduced oil prices.
In CY23, Bikaji Foods maintained favorable financial metrics with a Return on Equity (ROE) of 14.27% and Return on Capital Employed (ROCE) of 17.26%.
Future Plans Of Bikaji Foods International
Bikaji foods aim to increase their direct reach from 2.3 lakh outlets to 3.5 lakh outlets in the next 2 years. They are in focus to increase direct reach from 80,000 outlets currently to around 1.6 lakh outlets by FY26.The company has also added new production capacity which includes a new frozen snacks plant that has started commercial production recently in November 2023.
They expect this frozen plant to generate around Rs 200 crore revenue in 2-3 years. Bikai foods have recently started a subsidiary in the USA and they have expanded their direct distributor footprint in UAE. They expect around 25% growth in exports business in the next few years, with focus on frozen products for the Indian diaspora in markets like US, Middle East
Bikaji foods have successfully launched a new product named Paneer Bhujia which has come out exceptionally well. They also expect the new frozen plant will enable them to launch more innovative frozen snack products targeted at exports initially.
With the help of PLI ( Production Linked Incentive ) scheme they expect to book around Rs 95-96 crore of income in Q4 FY24 from the PLI scheme for the prior 3 years, from this they get around Rs 45-48 crore per year benefit from the PLI scheme.
Conclusion
Bikaji Foods International is poised for an exciting growth trajectory. The company is aggressively expanding its distribution network, focusing on strengthening its presence across core and emerging markets. Simultaneously, Bikaji is diversifying its product portfolio by venturing into promising segments like frozen foods.
With a robust manufacturing setup and strong brand equity, the company aims to leverage innovative product launches to cater to evolving consumer preferences. Exports, particularly to markets with significant Indian diaspora, present a lucrative growth avenue. Bikaji remains committed to driving operational efficiencies, optimizing capacity utilization, and leveraging government incentives to bolster its profitability margins.
The company’s strategic initiatives position it favorably to capitalize on the burgeoning demand for ethnic snacks and sweets across domestic and international markets. What do you say about Bikaji’s performance? Will it continue to grow? Share your thoughts in the comments below.
Written by Pavunkumar V M
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