How to Select Shares to Buy in India? Stock Picking Guide for Beginners!
A beginner’s guide on How to Select Shares to Buy in India: So, you are interested in the stock market and want to invest your money to grow. You have read some investment blogs, financial websites and subscribed to the Stock Tips and recommendations from a few brokers. However, you are afraid to take the next step.
Do you know that over 90% of people lose money in stock market who invest blindly in any stocks? Most of them lose money because they do not do their research first. They rely mostly on their brokers/friends to advise them to pick a stock to invest in the Indian stock market. On the contrary, if you want to smartly select shares to buy in India for consistent returns, then you are at the right place.
In this post, I will explain to you 8 steps on How to Select Shares to Buy in India. By following this eight-step stock research process, you can select a stock to invest in Indian stock market to avoid loss and make consistent returns. Therefore, be with me for the next 10-15 minutes to learn the secret of how to select shares to buy in India for good long-term returns.
How to Select Shares to Buy in India?
“Long ago, Ben Graham taught me that ‘Price is what you pay; value is what you get.’ Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.” -Warren Buffett
Here are the eight essential steps that you need to follow for picking winning stocks to invest in the Indian stock market.
1. Does the company has Good Fundamentals?
To find the answer to this question, there is a 2-minute drill to find a fundamentally strong company. Using this drill, you can filter the financially healthy companies so that you can proceed to investigate further. If the company is not fundamentally strong, there is no need to learn more about its products/services, competitors, future prospects, etc.
You can move to the next steps only once you confirm that the company has given good past performance and is worth investing in. For this 2-minute drill, you need to look into the financials of the company. Here are 8 financial ratios and their trend that should be carefully noted in this step:
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- Earnings Per Share (EPS) – Increasing for the last 5 years
- Price to Earnings Ratio (PE) – Lower compared to competitors and industry average
- Price to Book Ratio (PBV) – Lower compared to competitors and industry average
- Debt to Equity Ratio – Should be less than 1 (Preferably debt<0.5 or Zero)
- Return on Equity (ROE) – Should be greater than 15% (Last 3 Yrs Avg)
- Price to Sales Ratio (P/S) – Smaller value is preferred
- Current Ratio – Should be greater than 1
- Dividend– Increasing for the last 5 years
If you are not familiar with these financial ratios, you can read more here: 8 Financial Ratio Analysis that Every Stock Investor Should Know
You can find all these financial ratios on Trade Brains Portal to begin your 2-min drill. Once you are confident that the company fulfills most of the criteria mentioned above, you can start researching the company further.
(Fig: Financial Ratio comparison using Compare Stocks Tool by Trade Brains Portal)
These financial ratios, however, tells us about past performance. You cannot decide whether the company will perform the same or better in the future based on just past trends. Therefore, you need to consider other important factors too while evaluating a stock to buy in the Indian stock market. These factors are discussed in the next steps.
2. Do You Understand the Products/Services offered by the Company?
After filtering the companies based on their financial fundamentals, you need to investigate the company’s business next. Understand the company’s business model and learn about its products and services. It’s important that the company is easy to understand and has a fairly straightforward business model.
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You might ask why is it so important to understand the company. Let’s comprehend this with the help of an example. Assume that you have to choose a classmate for whom you’ll be paying for 36 months of expenses. In return for this, he/she will give you a quarter of his/her earnings thereafter for the rest of their lives. Whom will you choose?
While choosing, you must be thinking to select the one who is most likely to have a great income in the future. Further, will you choose a guy/girl randomly, whom you know nothing about? As you don’t know that person, there is no way that you can predict how much he/she will earn in the future. The same goes for stocks. If you can understand the stock, you can easily make an informed decision whether to buy, hold or sell the stock at any time. Hence, always invest in the companies that you understand.
There are a number of companies that everyone knows and understands. From toothpaste, soaps, towels, t-shirts, jeans, shoes to bikes, cars, airlines, banks; there is a company behind every product. Invest in such companies. Do not buy the stock of ‘ABC Chemicals’ without knowing what products it produces.
3. Will people still be Using this Product/Service in 15-20 years from now?
The next step is to ask about the future of the company. Always look for a company with a long life. Such companies have huge growth potential and the power of compounding applies to such companies. Avoid investing in companies having a life of just a few years.
For example, do you think people will be using soaps 20 years from now? The answer is ‘Yes’. It’s been there for over 100 years and will surely continue in the future. Maybe the fragrance will change, but the soap will be there. Now, take another example. What do you think about pen drives? Do you think that people, 20 years from now, will still use pen drives? The answer might be no. Overall, select only a stock to invest in the Indian stock market that will last for the next 15-20 years.
If you want to learn stocks from scratch, I will highly recommend you to read this book: ONE UP ON THE WALL STREET by Peter Lynch- best selling book for stock market beginners.
4. Does the Company Have a MOAT (or Low-Cost Durable Competitive Advantage)?
“I like businesses I can understand. We’ll start with that. That narrows it down about 90% …There’s all kinds of things I don’t understand, but fortunately there’s enough I do understand. You got this big, wide world out there. Almost every company is publicly owned…You got all American business, practically, available to you. Now, to start with, it doesn’t make sense to go with things you think you can[‘t] understand. But you can understand some things. I can understand this. I mean you can understand this. Anybody can understand this. I mean this is a product that basically hasn’t been changed much…since 1886…and it’s a simple business. It’s not an easy business. I don’t want a business that’s easy for competitors. And I want a business with a moat around it. I want a very valuable castle in the middle. And then I want…the Duke who’s in charge of that castle to be honest and hard working and able. And then I want a big moat around the castle, and that moat can be various things.”
Warren Buffet (Source: Warren Buffett On Economic Moats)
Invest in companies with ‘MOAT’
This concept of ‘MOAT’ was popularized by Mr. Warren Buffet. A moat is a deep, wide ditch surrounding a castle, fort, or town, typically filled with water and intended as a defense against attack. Some stocks have a similar moat around them. That’s why it’s really tough for its competitors to defeat them in its sector.
For example, Maggi (NESTLE)! It has become such a common name in Indian homes that Maggi is considered as a synonym to Noodles. Another example is Colgate– the toothpaste producing company. This company is dominating its industry and the people simply want to buy Colgate toothpaste. Similarly, Maruti Suzuki has got a moat in the passenger car sector. Maruti Suzuki has been in dominating in the Indian car sector with over 50% market share for the last few decades.
In addition, while selecting an ‘unbreathable moat’ look for such companies in which the switching cost is high. For example, Banks or IT companies. How rarely people change their bank accounts just because the competitor is giving 0.1% more interest rate. Coal India, ITC, IRCTC, etc are a few of the other Indian companies with big moats.
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5. What is the Company Doing that Its Competitors are not?
Find the unique selling point of the company. Learn what this company is doing which its competitors are not doing.
To understand better, let us analyze the Indian automobile sector. There are a number of automobile companies in India. However, when we consider the passenger vehicles (Cars and SUVs), Maruti Suzuki is the leading company in India. There are a number of Indian and global competitors against Maruti in this sector like Tata Motors, Hyundai, Honda, Ford, etc. However, they have not been able to break the Maruti’s moat.
Maruti Suzuki is dominating because of its cost advantage and the easily available service centers that it provides. Most competitors of Maruti are not able to compete on its selling price. Further, Maruti’s service center can be found on every corner of the streets. It’s really simple and easy to get a Maruti car serviced even in small cities and that too at a little price. On the other hand, try to get your ‘FORD’ car serviced. You will rarely find any authentic ford service center around you. That’s why people prefer buying Maruti cars in India. And hence, Maruti Suzuki is able to increase its sales consistently and give good returns to its shareholders.
Overall, investigate first what the company is doing that its competitors are not before you select a stock to invest in Indian stock market. Whether you’re investing in a banking stock or Tyres, there will be many companies and competitors. Find out the USP of the company in which you’re interested to invest.
6. Does the Company has a Big Debt?
Big debts in a company are the same as the big hole in the boat. If the hole in the boat is not filled soon, then it won’t be able to cross the long sea and will definitely sink in between.
Before you select a stock to invest in Indian stock market, read its balance sheet to find out the debts on the liabilities side. Avoid investing in companies with big debts. Further, while investing the companies in the banking sector, look for its Non-performing assets (NPA). Avoid companies in the banking sector with huge NPA’s.
7. Is the Company’s Management Efficient and Qualified?
This is one of the most crucial questions to ask before you select a stock to invest in Indian stock market. The management is the soul of the company. Good management can prosper the company to new heights. On the other hand, bad management can lead to the downfall of the company.
It is really important to research carefully about the management of the company that you plan to invest in the Indian stock market. First, do some research, and find out who is running the company. Among other things, you should know who its CEO, CFO, MD, and CIO are along with their qualifications and past experience. Next, here are a few points to check the efficiency of the company:
— Strategy and goals
Go through the Vision, Mission, and Value statement of the company. Together, mission and vision guide strategy development, help communicate the company’s purpose to shareholders and inform the goals and objectives set to determine whether the strategy is on track. These defined future statements for the company can help an investor to decide whether to select a stock to invest in the Indian stock market or not.
— Length of tenure of Management
This can help to judge the stability in the management of the company. A long length of tenure of the top management with the steady growth of the company is a good sign. However, sometimes, a change in management is considered an adept signal when the last management was not performing well enough. Nevertheless, the long tenure of good management in a consistently growing company is a sign of a healthy company.
— Promoter’s buying and share buybacks
The promoters of the company have the best knowledge about the company’s performance. The management and the top officials can understand the future aspects of the company and if they believe that the company will outperform in the future, they are mostly correct. Therefore, promoter’s buying and share buybacks are signals that the owners trust in the future of the company and it’s a good company to select a stock to invest in Indian stock market.
In addition, the other scenario, where the promoters or CEO is selling the stocks, is an independent activity and cannot be treated as a bad signal. We cannot judge the company’s future is in the dark just because the promoters are selling a small portion of their stocks once in a while. Maybe, the promoters need money to start another venture, buy a new house or enjoy a vacation. Everyone has the right to sell stocks when they need them the most, and so do the founders.
In short, the promoter’s buying and share buybacks are signals of a good company. However, we cannot judge the company’s future based on just the promoter’s selling little stock. Please note, if the promoters are selling a lot of stocks continuously without explaining the reason, then it’s a matter to investigate further.
— Perks and Compensations to Staff and Workers
If the company is giving good perks to its staff and employees, then again it’s a sign of good management. The results of a company depend a lot on the performance of its staff and employees. Happy employees will give their best performance.
However, if there is continuous strikes or increasing worker union demands, then it means that the management is not able to fulfill the needs of its workers and employees. Such cases are a bad sign for investors in the company.
— Financial ratios ROE and ROCE
The management’s efficiency can also be judged using a few financial ratios. Return on Equity (ROE) and Return on Capital Employed (ROCE) are the best tools to judge the management’s performance and the resulting potential for future growth in value.
- ROE is the percentage expression of a company’s net income as it is returned as a value to shareholders. This formula allows investors and analysts an alternative measure of the company’s profitability and calculates the efficiency with which a company generates a profit using the funds that shareholders have invested.
- ROCE is the primary measure of how efficiently a company utilizes all available capital to generate additional profits.
A high and steady ROE and ROCE for the last few couples of years is considered a sign of good management. As a thumb rule, invest only in companies with the ROE and ROCE of above 15% continuously for the last 5 years.
— Transparency
This is the last, but one of the most important factors while judging the management. The integrity of the management is the key to the growth of the company. It’s the management’s duty to be ‘fair’ and announce the quarterly & annual results to its shareholders honestly without any manipulations.
Just as the management takes the credit to announce the good results of the company; in the same way, the management should come forward in times of bad results to explain the reasons for its poor performance to its shareholders. Good management always maintains the transparency of its organization.
8. Is the Company Constantly in the News and Overly Popular?
The stock market is based on the sentiments of the people. Overly popular stocks that are consistently in news affect the expectations and decisions of the public. These stocks can be inflated by the hype of the media. As people expect greater results from such companies, even after giving good returns the stock prices of such companies may fall.
That’s why try to avoid buying stocks of such companies for easy returns. The hot stocks are more subjected to market volatility and the boring stocks are the one, which gives the best returns.
A Few Other Quick Tips
Apart from the above eight stock-picking tips on how to select shares to buy in India, here are a few additional tips to select a stock to invest in the Indian stock market:
— Cheap isn’t always good, and expensive isn’t always bad
While investing in growth stocks, sometimes it’s okay to invest the stocks with a high PE ratio. Some growth stocks have huge future potentials and can give multiple times returns. Moreover, while selecting an undervalued stock, you should investigate further why the stock is undervalued. Many companies sell cheaply because they do not have much growth opportunity in the future.
— Invest in Mid-cap companies for Higher Returns
The mid-cap companies can give the best returns. These companies have the potential to become a large-cap company in the long term frame. They have a high growth rate compared to the large caps that have already reached saturation and the chances of giving multiple-time returns are highly unlikely.
In addition, Mid-cap companies have good capital to stay out of debt and live a long life. Overall, a good growth mid-cap stock can easily become a multi-bagger, i.e. a stock which gives multiple times returns.
— Past results do not guarantee future performance
Do not rely totally on the financial reports to select a stock to invest in the Indian stock market. These reports show the past performance of the companies. However, future growth depends on various aspects of management, competitors, industry, economy, etc. Always look at both the quantitative and qualitative aspects of the company before investing.
Summary
These are the key points to consider while choosing a stock to invest in. Now, let us summarize the 8 questions to answer on how to select shares to Buy in India for consistent returns:
- Does the company have good fundamentals? 2-minute drill to filter companies using financials.
- Do you understand the products or services offered by the company?
- Will people still be using this product or service in 15-20 years from now?
- Does the company have a low-cost durable competitive advantage?
- What the company is doing that its competitors are not?
- Does the company has a low debt?
- Is the company’s management efficient and qualified?
- Is the company constantly in News and overly popular?
That’s all for this post on How to Select Shares to Buy in India. I hope you have understood all the steps and questions to be answered before you select a stock to invest in the Indian stock market.
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Let me know what do you think about the steps on How to Select Shares to Buy in India discussed in this article in the comment box below. In addition, if you have any other doubts regarding how to Select Shares to Buy in India, feel free to mention that too. I will be happy to help you out. Keep learning and Happy Investing.
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Hi, I am Kritesh (Tweet me here), an NSE Certified Equity Fundamental Analyst and an electrical engineer (NIT Warangal) by qualification. I have a passion for stocks and have spent my last 4+ years learning, investing and educating people about stock market investing. And so, I am delighted to share my learnings with you. #HappyInvesting
Excellent article… Will try and follow your guidelines for stock selection.
Thanks Shiv.
Sure, implement the gudelines to select a stock and you will definitely get decent returns.
Extremely good article regarding stock investment, I am very much impressed and thank you very much for your very useful guidance for long term investment
You are welcome Venkatesh.
Nice article.
Thank you Sir for sharing such a valuable post on this topic. Its help the investor, Trader and also help the marketer. Thanks again for your nice post!
Excellent article and very well written kritesh . Simplistic too.
You are welcome Sanju.
Great summarization of all stock market books…
Thank you. I have studied a number of best-selling books on stock market and the above post is summary of what I learnt.
Very Nice.. I really like your blogs. and I defiantly read your all blogs sirji…
very nice. good/ god bless
Excellent article. and thnq Kritesh Abhishek
You are welcome Vilas.
Wonderful article…..its very useful
You are welcome. Glad it is helpful.
thanking you very much sir.. your articles are very easy to understand for zero knowledge people also.
Book marked the answer and noted it. Followed you and put notifications on. Amongst the most detailed answers seen and painstakingly explained. Who does this these days 🙂
good tips
Thank you Ashish.
Thank you for these good tips, to help increase my knowledge ashish
You are welcome. Glad it was helpful.
Very nice article,,?I’ve read so many articles on share market & find this one top of all… really ??
Thank you. I appreciate your words.
GREAT ARTICLE SIMPLE TO UNDERSTNAD. I CAME ALONG NUMBER OF ARTICLES AND FOUND THIS ONE HELPFUL IN UNDERSTANDING. NOWADAYS I FOUND ADD ON TV THAT WE CAN ALSO INVEST IN SHORT TERM OR SOME DAYS IN STOCK MARKET,CAN YOU TELL US ABOUT THAT TOO?
Hi Arun. Thanks for the comment. Yes, there are a number of people who invest for short-term or Intraday and make huge fortunes from it. You can invest also invest for short term. Personally, I follow long-term approach.
Hi, This is very good article and very well designed with examples. Basically the problem comes that where to get all this information. Can u suggest any good analysis tool or site. I know there are few site like moneycontrol that can give ratios but there are many stocks, which one to hit may come only when the data for all available at one place.
A very good to understand the fundamental to take care while investment and excellent for new investors
excellent brother,you are making youth to grow….thank you a lot bro.
Very nice article. Can u suggest the book for technical/Fundamental Analysis.
Hi. You can find list of some good investing books here.
Such a great and easy to understand article. Thanks Kritesh sir. I have included this site into my bookmarks list.
nice artical. cleared all doubts about how to select value stocks. thanx for guidence
Very informative, Excellent article.
Good Article.
While reading it, I tried to practice on M&M and BEL. Firstly, I couldnot find 5yrs EPS and Dividend Yield along with ROE on MoneyControl and Value Research. And as per 8 fields Is it that both stocks are not good fundamentally?
You can find the ratio’s on money control. Go to ‘Financial–> Ratio’ tab on money control.
I have read almost all the articles on tradebrains related to my queries, and i am pretty satisfied
Glad it was helpful.
sound advise, appreciate the effort. Please advise on how do we identify a likely bonus candidate
good article sir.
Very elaborate and deep criteria are given. I used free screener to locate stocks accordingly,based on first 7 norms. Also I could put a query only for 3 yrs EPS. However not a single stock popped up. It appears the norms are stringent. Could you respond?
I attempted on 06,06,2018
Hi Shalini. Yes, the criteria are a little conservative. They help in selecting stocks based on all prospects like valuation, profitability, and liquidity. Anyways, you can modify the criterias according to your strategy. For example, you can decide the PE, ROE etc for which you are comfortable to invest.
Thanks for the article, Kritesh! This is pure gold!
The article is really helpful and I believe I have read a culmination of good thoughts by investor stalwarts such as Warren Buffet, Peter Lynch, and Joel Greenblatt. Out of curiosity, would you mind sharing how did you start your learning about investing and how did you put together this list. Any set of books / articles that you can help the readers would go a long way educating everyone. Thanks again for the good work. Really appreciate it!
Hi Himanshu. Thank you for your kind words and you are gladly welcome. I’ve made a list of my favourite investing books which you can read here– https://www.tradebrains.in/10-must-read-books-for-stock-market-investors/ I hope it helps. Cheers!
Nice article in simple and easily understandable terms. Thanks.
You are welcome Hari. Glad it’s helpful.
Really good article Kritesh, would you please share the sources to gather all these data listed in the article.
Hi Sandesh. You have to refer multiple sources to gather these datas. Quantitative data can be gathered from the financial websites. But for qualitative data, you have to do regress research.
HI Kritesh,
Where I can get all the financial ratios. is there any website which provides all the ratios?
Hi Vagi. You can get these ratios on financial websites like moneycontrol, screener, investing, equitymaster etc
extremely informative.for people like you and me,late entrants.
Glad it was helpful. Cheers!
Thanks for sharing ur precious experience in comman language its very helpfull for begginners.
You are welcome, Shaybaz.
hi…kritesh….great article….u just 23 years of age…nd such a clarity…m impressed…thanks
great …..great….great
Great articles. I am reading every article and every article is explained in detail. Thanks a lot Kritesh
You are welcome, Prasad. Glad it was helpful.
Trurly helpful articale for who are begineers to the indain market.
Awesome brother….
God Bless
Wafeer
Thank you, Wafeer!!
Hi kritesh the above information was really helpful. 🙂 can you suggest the website where I can find 10 years financial data of the company
Thanks
Hi Veer. You can try 10 years financial data on moneycontrol or screener.in
Nice article. Do you have any suggestions with current market.
I have 2 doubts – What is the difference between ROE and ROCE? Can you explain with an example? Are earnings, income and profit the same? (like is PBIT and EBIT the same?)
Hi Atish. Return on equity = Net income ÷ Shareholders’ equity and
ROCE = Earnings before interest and taxes (EBIT) ÷ Capital employed
You can read more about it here: https://www.investopedia.com/ask/answers/011215/what-difference-between-roce-and-roe.asp
I hope it helps. Cheers!!
Thank you, it was helpful.
Informative and valuable especially for beginners
A very well written article… I m sure it will help all the beginners…
Please allow me to ask a query…
Generally people advice investing in a company, having high P/E ratio, but here you have mentioned that the P/E ratio should be lower as compared to other companies. Why so?
Kindly reply
Thank you
So Nice Sir…
I am a beginner in stock market, and your suggestion is very helpful for me.
Than you sir. I completely understand about stock market after reading this.
It’s a wonderful article for those who all are new in stock market, I hope it will help me in investing.
Thank you Sir.
How to select stocks for intraday or same day selling and booking profit sir?
I love the way you write this content. The way you write it is very eye-catching it was honored to read this post. Keep it up and keep post this type of blog regular on your website. Also if you want any type of business information related to the stock market such as if you want to Compare Demat Account charges In India then you can go to our website. Also for more information, you can contact us through this number 8055835835 anytime.
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Thanks for sharing the post. Best platform to learn about the stock market investment. This post really helpful for the people who are confused to invest. Basically i’ll follow your posts regularly. thanks for the great work. Please let me know for the upcoming posts.
That’s a great piece of work written.
I had a thought in my mind if you could clear it.
Does the company giving research on stock market is good enough and how to pick them ?
Thanks
Hi Abhay. Yes, a few companies provide good advisory services. For choosing them a few easy things that you can look are their ideology, stock picking strategies, customer reviews etc.
nice article………i have gain ideas and thanks for sharing these kind of article
i really dont know anything about trading. but this article was an eye opener for a beginner like m . really interesting and in simple language with example.i have made my own notes out of what i learned from your website for future reference. Thanks kritesh.
very well Written Blog
Nice article for new investor
Good points Abhishek. I feel more indepth analysis and focus should be given on the promoters. They are the main building blocks to create wealth. Even a good company with bad promoters will just loot the money from the company and retailers would get nothing.
I have written a extensive 21 points as a cheatsheet to select a stock for investing.
Share Market ki isseee achi jankari khi aur nhi hy.
Thanks bro.
I am 17 years Old thanks for helping me sir can i invest in stock market
thank u very much for writting such an amazing article for the beginners
Very good article
Very Nice & helpful Article
Very informative article. Thank you very much
Excellent article with good content. You mentioned basic analysis things long with some other things like management quality and all also, which is most important in current market. A must read for beginners
Nice blog
These inputs are useful for anybody investing in Stocks not only in India, but anywhere in the World. Thanks for these simple tiips, which educate lot of people, who value their investment and are conscious look at better returns
Such a good and Informative article for new beginners…..
Very nice and informative content.
Great Article!
your guidance for the investment is very understandable for the common people. On internet there are lot of options available for the new investors but which one could be reliable that is the concerned point. juts like the Direct Tradein platform gives 100% support to his customers at any time…!
Very Good Article
very informative ,knowledgable, and understaning article.
I am extremely satisfied sir after reading your article on how to invest in stock market.
thanks for your guidance. it helped me to understand the stock market investment .
thanks again.