Tynimo, founded in 2019 by Vaibhav Jain is a Bengaluru-based lifestyle brand that is revolutionising the Indian lifestyle.

When were you founded & What is the product/service you provide?

Tynimo was founded in the year 2019. We offer 15+ categories of daily essential premium lifestyle products at the most affordable prices.


What is the company’s long and short-term vision? Where do you see your industry going in the next five years?


Tap Tier-2 markets by introducing Franchise stores in select regions.

Build a pool of future management resources by sourcing, nurturing, and training them with the right skills.

Go digital with our e-commerce platform.


Increase local sourcing from India to 80% from 40% currently.

Build omnichannel presence.

Significant investment in infrastructure, people, and SC to support the growth strategy.

Initiate CSR & Sustainable developments.

How did you get inspiration for the Company? How did you go about researching and validating the idea?

Regular business and leisure trips to Southeast Asian countries led to a fascination for starting a business in the retail sector.
Quite simply put, the idea was to bring a revolution in the retail industry and to start a lifestyle brand that sells high quality, appealing products at affordable prices.

Thus 2019 marked the genesis of Tynimo as a differentiated concept, promising a refreshing experience with innovative and trendy products.

Is the company funded? If No, then are you open to funding?

Our company is fully bootstrapped. We may look at external funding in the future.

How does the product work & What problems does it solve?

Problem: Search for trendy, high quality branded products at reasonable prices for a common man

Solution: Tynimo

What are your USP and innovation? How are you different from others?

USP – Pricing, differentiated-quirky designs, Indian artifacts.

First fast fashion lifestyle brand, to give an identity to India’s art and culture by introducing them on a global platform.

Innovation across various platforms – Products, People, Process, customer engagement, customer conversion.

Store on wheels – A first of its kind in retail where an entire store has been built within a 17ft truck and successfully operating currently.

What are some of your competitors & what advantages do you have over them? & Briefly explain your revenue model.

Some of our competitor brands are Miniso, Mumuso, Ximivogue, and Ilahui.

We have an edge over them by being the only Indian brand with an array of Indian and Global products with better quality and attractive pricing, thus specifically catering to Indian customers. Giving our artisans a platform to bring out their best artistry.

What difficulties did you encounter when you started the company & were you impacted by the Covid outbreak?


Right products at the right prices.

Quality vendors to set up the stores.

Brand awareness leading to low negotiation power with any stakeholder.

We were very much impacted by the covid outbreak due to continued lockdowns, drop-in shopping sentiments due to limited income, and too many restrictions.

What are your future plans & launches?

To launch 50-80 stores in next 3 years.

To scale up our e-commerce business to 30% of overall sales by 2024.

To widen our Indian products range.

Build omnichannel shopping experience for our customers.

Grow the store on wheels fleet to 15 by 2025.

Current company size, work culture, Hiring Funda

Company strength – 70

Work culture – Decentralised, inspirational leadership, focus on intrapreneurs within the company

Hiring funda – eagerness to learn, accept changes, well communicative, dedicated.

A piece of advice for the readers.

Entrepreneurship is as good as a rollercoaster ride where there are ups and sudden downs. If we have the required passion and dedication, the ride is just going to be fun!